Alex Prager lights more than just bags for Bottega Veneta

October 6, 2011 — 7 Comments

alex prager photo lighting for bottega veneta on guess the lighting blog

ted sabarese photo lighting diagram of alex prager for guess the lighting blog

copyright, Alex Prager.

Alex Prager is hot stuff right now. If you haven’t heard of her (shame on you—less telly), you surely will. Her fine art work is brilliantly cinematic. She’s a sort of modern-day Cindy Sherman and has been exhibited at little museums like the MoMA and Whitney in New York City. When Bottega Veneta asked her to shoot their latest advertising campaign, they were rewarded with truly provocative imagery that doesn’t look like all the other current fashion ads. This particular execution (with a not-so-subtle nod to Hitchcock) was created with 2 HMI lights.

Camera: Contax 645 with 80mm lens and Kodak Portra 160NC film, handheld 12 feet back. Shot at 1/60, f8, ISO 100.

Lighting: To mimic and blend with the midday sunlight, Alex has set an Arri 12,000 watt fresnel HMI fifteen feet to camera right, up high and slightly behind the model. A one-stop silk in front helps to soften the light just a touch and create the attractive highlight on his face. An Arri 6,000 watt fresnel HMI with barn doors sits twelve feet to camera left and is positioned in front of the model and lower to help fill the shadows. To achieve this dynamic, upward angle, Alex must have built a stage for the model to stand on.

Comments: Shoot with live birds and you chance the occasional pooping. These pigeons possessed an almost supernatural aim. When the poor model was nicked three times within an hour, Alex told him it was good luck. He had his reservations until he won the local Pick 3 lottery the following day.

  • Anon

    What midday sunlight?  She shot this in a studio.  The pole and birds are PS’d in.

  • Steg3d

    so who is right ? outdoor shoot or indoor ?
    sunlight, or HMI ?
    comped poles or live ?

  • http://pulse.yahoo.com/_64NZGWQRBWCCDXMD55UKPZ6RBI Una

    What midday sunlight?  She shot this in a studio.  The pole and birds are PS’d in.  Buy Runescape Gold
    http://www.4rsgold.com/christmas/active.html
    http://www.fzf.com/christmas/christmas.html

  • Albo

    Shot in a studio, you can find a behind-the-scenes video on youtube

    • http://GuessTheLighting.com/ Ted Sabarese

      cool. post a link if you have one.

      • Albo

        There you go

        • http://GuessTheLighting.com/ Ted Sabarese

          thanks!