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ellen von unwerth's photo lighting for Absolut vodka on guess the lighting

ted sabarese photo lighting diagram of von unwerth on guess the lighting blog

copyright, Ellen von Unwerth.

When Absolut Vodka asked ex-model-turned-fashion-photographer-extraordinaire Ellen Von Unwerth to tackle their new ad campaign, she jumped at the opportunity. Working with Kate Beckinsale and Zooey Deschanel, Ellen brought a playful, enchanting aesthetic to the imagery (makes me fancy a tall glass of Absolut right this moment, actually). This enigmatic still (I’d like to be a fly on the wall of one of Ellen’s dreams) was created with four HMIs.

Camera: Canon 1Ds Mark III with 70-200mm lens, set on a tripod 15 feet back. Shot at 1/60, f11, ISO 100.

Lighting: The key light is a 6k Arri fresnel HMI at f11 ½ (+½ stop) set on a highboy roller directly above and behind camera. A set of barn doors helps focus the light on Kate. A 1.2k Arri fresnel HMI with barn doors at f16 ½ (+1 ½ stops) sits just out of frame to camera right. This light is aimed at the Absolut bottle and creates the alluring highlight on the side of the bottle. A 1.2k fresnel at f16 ½ (+1 ½ stops) with a full CT orange gel aimed at the rear wall rests just off the ground, directly behind Kate. Another 1.2k fresnel with barn doors at f16 ½ (+1 ½ stops) sits on the floor behind Kate and is focused upwards at the rear wall. This creates the whitish glow on the wall as well as the floor.

Comments: The set designer for this shoot loved the creative concept but had some logistical problems with its execution. Born into an incredibly superstitious family, she was not willing to chance seven years bad luck (or worse, the death of a family member) propping the broken mirror. As a compromise, she agreed to watch via a video feed from a nearby room and direct her assistant over walkie talkies.