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copyright, Achim Lippoth.

I’m going to go out on a limb and say Achim is the world’s preeminent children’s photographer. He’s consistently finds a way to visually capture the honesty of childhood without ever surrendering to the saccharine style so often associated with the genre. He shoots kids the way they’re dying to be treated: with respect and adult-like.

This image, from Promised Land for Kids Wear Magazine (which Achim also happens to publish), is one of the raddest (and probably most expensive) editorial stories for children’s clothing ever made. Now don’t think this was all shot in-camera. It wasn’t. It’s a Mad Max inspired collaboration between Achim and German post production house The Scope, with loads of CGI combined with incredible styling and propping. Shot in a massive studio. Composited with great expense. Oh, and with the assistance of 3 lights.

It kicks ass, right? I couldn’t image any photographer not wishing they’d shot this themselves.

Camera: Medium format, digital, with 50mm lens. Set on a tripod 11 feet back. Shot at 1/125, f11, ISO 50.

Lighting: This was shot in a studio, but Achim wanted to imitate desert sunlight as closely as possible. The key light is a gridded, silver beauty dish at f11 1/2 (+1/2 stop) 8 feet to camera right and 3 feet above the kid’s head level. A magnum reflector at f18 (+2 stops) is 6 feet to camera right of the boy, about head level and 4 feet behind him. This mimics the hard, late day sun and creates the strong highlights and long shadow on the ground. The fill light is a large octabank at f5.6 (-2 stops) 8 feet to camera left and even with the boy.

Comments: While the stylist was putting finishing touches and dirtying up the wardrobe, Achim playfully asked the 10-year-old boy if he’d ever heard of the movie Mad Max. “Yep,” he answered. “The trilogy kinda made Mel Gibson’s career, right? Mad Max 2 blew, but Beyond Thunderdome was more complex and visionary than even the original. Possibly one of the best films of ’85. Without Mad Max, there may not have been a Lethal Weapon worth seeing. In my opinion, anyway. Hey, Achim, can I please get a ginger ale? My mom doesn’t let me drink soda at home.”