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erwin olaf's photo lighting of dirty denim on guess the lighting blog

ted sabarese photo lighting diagram of erwin olaf on guess the lighting blog

copyright, Erwin Olaf

An oldie but a goodie, this shot for the Diesel Jeans “Dirty Denim” ad campaign features a pair of naughty octogenarians. And was created with 2 lights (not including the 4 light bulbs in the wall sconces).

Camera: Hasselblad 503CW with 80mm lens and Kodak EPP 100 transparency film, set on tripod 10 feet back. Shot at 1/60, f8, ISO 100.

Lighting: Erwin uses a very simple but effective lighting setup to direct our focus to grandma’s hijinks (while managing to make the jeans look pretty good too). One small softbox at f5.6 1/2 is boomed above and slightly in front of grandma’s head (and angled towards her) from the right. Another softbox at f5.6 is boomed above and in between the couple (and aimed toward grandpa) from the left. Just the slight bit more light on her helps to lead our eye to grandma first. The wall sconces were shot as a separate frame with a long exposure (2 seconds) and then composited into the final image.

Comments: The couple spent most of the morning arguing over whether to listen to Benny Goodman or Glen Miller on the turntable Erwin had rented especially for the occasion. By the time they finally started shooting, Grandpa was worn out and took an impromptu nap, which happened to work out okay. The glasses were intentionally filled with real, rye whiskey instead of cola.