copyright, Tony D’Orio.
This ad for Huggies wipes portrays the young, otherwise cute baby as a serious, demanding, won’t-take-no-for-an-answer CEO of his parents’ lives. I think this matches a pose Lee Iacocca made for Forbes Magazine back in the 80s and was created with 3 lights.
Lighting: The key light is a small softbox at f11 boomed directly overhead of the baby and aimed straight down. This creates the contrast and the dark eyes (very unique for baby photography). A white beauty dish at f4 1/2 (-2 1/2 stops) is boomed above the camera and serves as a slight fill. A standard reflector at f16 (+1 stop) is sitting low on the ground behind the boy and aimed upward at the backdrop. This creates the glowing gradient.
Comments: Tony had four, 3-month-olds on set, but this boy instantly became the star. Though he couldn’t yet speak, his body language talked at great lengths about his disappointment with the prosecution’s handling of the Enron scandal, the differences between a 10 and 18-year-old scotch and how derivatives weren’t the devil they were made out to be by the liberal media.