copyright, Craig Cutler.
Craig is a master of lighting. He’ll light a bottle of booze for three days until it’s “just right.” This shot is a departure from his typically fastidious nature. It’s raw. It’s a little sloppy. You can smell it like a scratch-n-sniff. Kudos to Craig for getting out of his comfort zone and driving home the point that it’s all about the beer. Done with 2 strobes.
Lighting: The key light is an on-camera ring light at f22 1/2 (-1/2 stop). A standard reflector at f32 1/2 (+1/2 stop) is bounced up against the cabinetry (I’m guessing there are some above the sink) from camera left to break up the flatness.
Comments: It took over 4 hours for the stylist to make the food look as perfectly horrendous as it does. Not surprisingly, nobody had much of an appetite by lunch time and drank luke-warm Amstels in lieu of food.