Archives For still life

craig cutler's photo lighting for heineken ad on guess the lighting blog

ted sabarese photo lighting diagram for heineken ad on guess the lighting blog

copyright, Craig Cutler.

Craig is a master of lighting. He’ll light a bottle of booze for three days until it’s “just right.” This shot is a departure from his typically fastidious nature. It’s raw. It’s a little sloppy. You can smell it like a scratch-n-sniff. Kudos to Craig for getting out of his comfort zone and driving home the point that it’s all about the beer. Done with 2 strobes.

Camera: Sinar p2 4×5 with Schneider 150mm Apo-Symmar and Kodak Portra VC 160 film, set on a tripod 8 feet back. Shot at 1/60, F32, ISO 100 (pulled 1/2 stop).

Lighting: The key light is an on-camera ring light at f22 1/2 (-1/2 stop). A standard reflector at f32 1/2 (+1/2 stop) is bounced up against the cabinetry (I’m guessing there are some above the sink) from camera left to break up the flatness.

Comments: It took over 4 hours for the stylist to make the food look as perfectly horrendous as it does. Not surprisingly, nobody had much of an appetite by lunch time and drank luke-warm Amstels in lieu of food.